The staff is very friendly and they were so helpful

Everybody here was so nice and took the time to explain things to me and treated me with lots of respect

Very detailed and will answer all the questions you can think of. The staff was also very respectful of my service dog.

They are simply amazing! All the latest technology and expertise to help you achieve your best vision. My son (12 yrs old) just got retainer lenses yesterday, slept in them last night, and when he took them out this morning, he has 20/20 VISION! He doesn’t have to wear glasses or contacts in the day and can see 20/20!!! The retainer lenses also help prevent his vision from getting worse! Where was this awesome technology when I was a kid?????? My daughter will get her retainer lenses next week. Dr. Goldschmidt and her staff are so caring and take time to answer all your questions and make you feel comfortable. They also have a great selection of glasses.

We’ve been using Southern Focus for years. Dr. Goldschmidt and her staff give great care and attention. They have come to the rescue when we had eye care emergencies and made sure we got the help we needed. You may find a lower price somewhere else but you will never find a friendlier or more professional doctor and staff who treat their patients like family.

Great place for eye care. Great service. I’ve been using Southern Focus for 3 years and have had excellent times with both the exam side of the business as well as the optical side. I would recommend this place of business to anyone.

I have been using Southern Focus for many many years and they have always made you feel right at home. Everyone you encounter always has a smile on their face and are always helpful. I enjoy looking for glasses here because they have always helped me find glasses that are perfect for me and even make it fun while you are looking.

This place is amazing! The staff is friendly and nice. They are helpful. The office is clean. Everyone was wonderful. They will take great care of you!!

Have been going here for years. Everyone is always so nice and helpful when it comes to finding the perfect frames. Whole staff is really great. I would recommend Southern Focus to anyone looking for thorough and friendly vision care.

I had my first visit Friday and it was a great experience. All staff very friendly and doc is awesome. Glad I made the change to Southern Focus

I’ll never go anywhere else. This office is perfect all the way around. Everyone is so patient and they go above and beyond to make sure you are happy. I’ve never received such VIP treatment at the eye doctor.

The staff is so polite and professional! I definitely enjoyed my experience, and I’m glad I decided to go here. Dr. Goldschmidt and her staff were very personable and made the environment comfortable and enjoyable to be in.

I was referred to Southern Focus by a friend and I am so glad I came here. ALL of the staff are friendly, professional and so knowledgeable. Every test was explained to me so clearly. I am amazed at the technological advances since my last eye exam.

Today was my first time visiting and I am very satisfied with my experience. The staff was very attentive to my needs and very helpful. This is going to be a great relationship

Always super friendly staff. Love Dr.Goldschmidt. She super nice and has your best eye care in her sight .

Dr. Goldschmidt is awesome! Everyone there is very courteous and professional. It can be a little pricy and more expensive than other places if you dont have good vision insurance. Overall very good though.

I visit regularly & they always take time with me. Dr. Dorine is very knowledgeable about problems with the eyes. She really cares about the health of your eyes. She explains answers to all your questions. She listens very contently if you have questions. I wont be going to anyone else concerning my eye health.

I love the staff. I will not go anywhere else for my glasses. I have been seeing them since I was a young kid. They always treat you with respect. Some of the ladys know me by name when I walk in. I just feel very welcome. I am very picky when I choice my glasses. Diane has always been so friendly and nice helping me choice my glasses. Very patient with me.

Always have a wonderful experience with Southern Focus Eye care. The staff is genuinely caring and always willing to help.

What a great place for eye care! I love Dr. Goldschmidts thoroughness and the time she takes to explain whats going on with my eyes. Shes got a great approach and manner. Everyone in the front are so awesome as well! Friendly and helpful...just cant ask for anything else!

My first time going here the staff was extremely kind, professional and helpful. Any questions i had were answered and when having to pick out my glasses the lady made it so much fun! Im sure i tried on every pair and she didnt get mad or impatient, she gave me her opinon just like my friend would. I highly recommend this place if looking for a place to get great eye care.

My husband and I have been on the hunt for a great eye doctor and so glad to say that we finally found one that we love and that has an amazing staff. The Dr and her staff make you feel welcome and cared for. You dont walk in and feel like a number you feel like family. Southern Focus is great and highly recommended.

I have been going here for years and am always happy with my experience! Friendly and knowledgeable staff!

Love this place! They have the best selection of glasses and staff is amazing❤

We love Southern Focus! My entire family has been coming here for years and they are always helpful!

Our whole family loves southern focus. Dr and staff are always so helpful. We have been going to Southern Focus for over 20 years. We think they are the greatest!!

LOVE Southern Focus! Professional, service-driven and truly care about your vision health and personal style. Great selection of frames, high quality lenses that you wont find at discount stores. Prescription sunglasses are the best. My whole family loves Dr. Goldschmidt.

LOVE Southern Focus. I have been coming here for years and each time its been a wonderful experience. Its a clean establisment. The staff is friendly as can be. They are wonderful with adults and kids. I would definitely recommend to friends and family.

Entire fam comes here and were always pleased! Friendly staff and fast service.

After having my eyes examined by two Optometrist and an Ophthalmologist, I thought no one would figure out what was wrong with my vision. I was so frustrated about not knowing where to go for help. Luckly, someone recommend Dr. Dorrine Goldschmidt. Dr. Goldschmidt took the time to run tests and ask questions that no one else did. She wanted to understand what I was seeing. She figured out what was wrong with my vision and recommended a specialist. She was definitely worth the trip to Gardendale.

Have used Southern Focus for our entire family for years. Love Dr. G, and the entire staff. Very friendly, convenient, and helpful. Excellent selection of eye glasses and sunglasses.

Love Dr. G and the whole staff. Been using them for years and they are excellent!!! I highly recommend them.

Everyone in my family loves the Dr. and staff at Southern Focus. Very knowledgeable about all aspects of our appointments. Huge selection of frames to choose from.

Dr G and the entire staff were so friendly and helpful when my husband and I came in last month for Glasses and Sunglasses. My husband had his very first eye exam ever and would definitely go back.

Ive used Dr. Dorrine Goldsmidt @ Southern Focus Vision Center for years. Shes extremely thorough with an eye exam. She caught a medical problem that hadnt been diagnosed by my medical doctor and I was able to have it treated. Its a very pretty clinic with the newest styles and modern equipment. The Dr. and staff are all very friendly and helpful.

We love Southern Focus Vision Center! The doctors, and staff are always so friendly, and helpful! They also have a great selection of eyewear! Best place for all of your eye care needs!!!

We LOVE Southern Focus! Ginny was a great help when picking out glasses. Thank you for all your help!

I really appreciate the respect that they give me here. They take time to thoroughly go through my history as well as any current issues.

I always have a great experience with I visit Southern Focus. Everyone there are always professional and treat you with kindness. The service is always prompt and my glasses or contacts always come back in a timely manner and most of the time before expected. I wouldnt go anywhere else.

Everyone at Southern Focus are so friendly & helpful. I got my glasses & sunglasses in May & June of this year. I fell about a month ago & scratched the lenses in my glasses really bad. Went into the office on Friday, they checked my glasses & I had new lenses in a week! Thank you ladies!!

Always courteous! I love the docs there! They are very thorough and willing to answer questions! — Jenny Bowen

We love Southern Focus! The office staff is so friendly and the exams are very thorough. Would highly recommend!

Great staff, very knowledgeable, friendly and professional. Very thorough eye exam and excellent service for all your vision needs. Highly recommend Dr Goldschmidt.

Love Dr. Goldschmidt and everyone who works at Southern Focus! They know me by name when I walk in the door, and are always ready to help. They always work me in when I have trouble with my eyes, which is often!

Me and my 10 year old daughter get our exams and glasses at Southern Focus and everyone is so nice. My daughter comes in some days after school to get glasses adjusted and she is in and out within 15 mins.

Love re doctor and staff. Always feel welcome and taken care of. So professional.

The staff is so personable and friendly. Dr. Goldschmidt is very thorough with her exams. She is available when you have an emergency to check you out to be sure everything is okay.

The staff is EXTREMELY friendly and helpful! I always know myself and my family will receive the BEST care from Dr. G. I would HIGHLY recommend Southern Focus to ANYONE looking for a new eye doctor.

I highly recommend Southern Focus. I have been coming here for years and now my kids do to. The staff are wonderful!

I have never been anywhere that had better customer service. They have the best doctor in the city. I cant say enough good things about this business.

We love Southern Focus!! The staff is so personable and easy to work with!! We love the doctor, she is very informative and detailed with eye exams!

I love Dr. Goldschmidt and her staff. Always courteous, helpful, and prompt. A very professional and satisfying experience.

We Love Southern Focus!!! My whole family has been using them for years and they go above and beyond every time we visit with fantastic costumer service!!!

Their staff is so friendly, and always ready to help in any way they can.

Great place! Super sweet staff! Great with my daughter as well!

We’ve used Southern Focus several times from a child with an eye infection to an eye injury with the husband. I have also purchased glasses too! Wonderful staff and doctor!

They are always very friendly and helpful. The care I receive is top notch and they use new technology.

This was my first visit. I was very pleased with my experience. Everyone was so nice and helpful. I will recommend Southern Focus to friends and family.

Southern Hospitality at its Best !!! Dr. G and her Staff are unicorn-magic fairy dust with glitter amazing. Always going over and beyond to keep customer happy and coming back. #SOUTHERNFOCUS##UNICORNMAGIC##MAGICFAIRYDUST##AMAZING##DR.G👀👀👀

Very nice people. I love the office manager!

I needed new sunglasses with my prescription. I wanted something that looked cool and was comfortable. I bought some Prada sunglasses and had my prescription lenses put in them. I am so happy!! these are awesome sunglasses. They also had all the major brands like RayBan, Costa, Oakely. This is a great place to go!

Staff was friendly and helpful ! Dr. Goldschmidt came in introduced herself shook my hand and did a very thorough job. They have a wonderful frame selection as well !

Great service. I’d recommend anyone to use them

Dr. Goldschmidt is the best! And their office staff takes care of EVERYTHING...helping you find glasses, your insurance! Absolutely the best!

Always a great experience seeing Dr. Goldschmidt and all the staff at Southern Focus. Dr. Goldschmidt takes time to explain medical conditions and tries to help lessen any worsening eye conditions. All employees at Southern Focus are the BEST!! Trust Dr. Goldschmidt to the fullest!!

Great Service!! Free Valentines gifts❤

Friendly staff. Great selection of frames and lenses. Live in Illinois but get my eyewear here.

Had a wonderful experience. My family loves this place.

Highly recommend!!! Awesome staff! Will not go anywhere else.

Wonderful staff as well as a fast turn around time on products

I have been here the last several years and decided to take my 8 year old. Dr. Goldschmidt and staff were great with him and spoke to him directly about his eye exam. She even gave him a lesson on the films they took him of his eyes.

Great Dr and staff!! I always love visiting at Southern Focus!!

Very nice people. They gave me a quality eyeglass case for free, even though I am not a customer.

Been coming here since I was a kid. Staff is very friendly and super helpful

Great service and a friendly staff. I recommend this place.

Caring doctor, fantastic staff! I will always come back.

The entire staff is AMAZING!!