Liliana is absolutely wonderful. She is very knowledgeable, kind and makes you very comfortable. She is very invested in her patients and ensuring they are getting the best care and treatment.

Every single review praising Liliana is accurate. She is extremely professional and kind. She makes sure you’re comfortable as well as being very knowledgeable about what she is doing. She keeps your best interest in mind and discusses all options. She is very upfront with any concerns, costs, etc and had made this such an enjoyable experience.

Lilianna was amazing. I picked this location due to the reviews about her and I am so glad I did. It was only my first session, so I cannot comment on how well the laser works for me yet. I will update this review if anything changes for me in the future!Do not hesitate to book with Lilianna. She is wonderful.

Liliana is wonderful! She takes great care and is very knowledgable.

Liliana treated me to 1/2 hour of electrolysis which she did with friendliness, efficiency and skill.

Liliana is absolutely wonderful!! She is very knowledgeable about the work shes doing and makes you feel comfortable with the entire process. I am so glad I went with Permanent Choice over other big-name laser hair removal services. Its comforting to have the same technician for each appointment, as well as needing to pay per appointment just shows that its a process tailored to each client and not a one-size-fits-all service experience. I have loved the results and would highly recommend Permanent Choice, and specifically Liliana. Shes amazing!

Trans girl, here.Ive been seeing Liliana for 8-9 sessions of electrolysis now and she is the queen of kindness. I cant imagine working with anyone sweeter while they expertly manage -- and bid farewell to -- each follicle. I went into my first appointment bracing for the worst pain of my life (had near-traumatic experiences with laser removal at another clinic a couple years ago), and Im at a point where I look forward to coming in.YMMV, but I never have ingrown hairs, sores, red spots, etc. more than 36 hours afterward. I look the same as I did -- minus an annoying cluster of facial hair! My dear Liliana is *killin it* with healing prep at the end of each session.

Liliana is fantastic! I go in for electrolysis every few weeks for maintenance. She is always welcoming, friendly, and professional.

Hello! I have been working with Liliana for over 10 laser sessions and she is nothing short of phenomenal! I am a trans women and was incredibly nervous going to my first session. She was so kind, calming and helpful. She has been so affirming to me as a trans women. Liliana takes the time to check in with me during the session to see if I need anything. I would highly recommend her to anyone looking into hair removal. :)

Liliana (in the Bloomington location) is a gem! She is the consummate professional—experienced, thorough and conscientious, taking her craft seriously. But beyond that, she manages to make each appointment a delight: She is caring, she explains well what she is doing, she listens for feedback, she is engaging (and makes me laugh!). It’s been fun to see the success; I’m nearing the end of treatments, and it looks wonderful! But I’m not looking forward to saying farewell to Liliana. Highly recommend.

Ive been going here to see Deb for a few years now, and she is amazing. Shes kind, and helpful, and put me at ease immediately. Ive always felt comfortable, have had all my questions answered, and really couldnt be happier. Ive been to other places in other states, and shes, hands-down, the best laser tech Ive ever been to.Permanent Choice has good deals, and often, and doesnt push treatment packages you cant get out of, and even the touch-up rates are good. I recommend it.

If you have ever thought of lazer hair removal, this is hands down the best place to go! Liliana will make you feel more like your visiting a friend than going to an appointment. As someone who had never done waxing, I was nervous going in for my bikini zone but Liliana quickly put me at ease. For the the best skin youve ever had, go treat yourself!

I get my sessions done with Liliana Ruiz at Bloomington. She’s amazing. She explains everything in details before doing it. I have anxiety and low pain tolerance threshold. She could upgrade treatment gradually until I could get it done successfully. She’s very patient and has a sense of humor that makes the sessions pass smoothly and better tolerated.I highly recommend her.

I just can say Amazing!!!! Liliana is a great professional she is always offering the best customer service. She is caring, listening, explaining all your questions... and she always adapts to my difficult schedule. And the most important I’m getting awesome results. I’m so happy to have chosen Permanent choice (Bloomington) and I really recommend Liliana as your technician.

I came here based on the reviews, and they’re not wrong. Liliana is amazing and very personable. I highly recommend her services!

OH MY! If you want the BEST to do your laser hair removal, this is the place! I am so so so happy with my results! I can go to the gym or beach without having to think twice about my underarm hair. Liliana at the Bloomington office is simply amazing. She makes me feel so comfortable with my body and has the BEST jokes. She also is extremely knowledgeable about last hair removal and will give you the best care plan for different skin types! I would absolutely recommend her to anyone considering laser hair removal! THANK YOU LILIANA!!!!!!

Liliana is the absolute best. She is knowledgeable, kind, and gets the job done. The laser is somewhat painful but Liliana makes the experience as painless as possible and talks you through the whole thing. I will go back to Permanent Choice and Liliana for all my laser needs.

I have found Liliana at Bloomington Permanent Choice to be comfortable, knowledgeable and genuinely kind as she offers services. The vulnerability and nervousness that one can feel going to an appointment like this, is eased by Liliana’s professionalism yet also very down to earth non judgmental approach with people. I highly recommend her and permanent choice!!

Ive been seeing Deborah for laser hair removal now for three sessions. She is professional, intelligent and makes me feel super comfortable every time. I was very nervous in the beginning and she helped assure me the results would be well worth it! And they are! I highly recommend Permanent Choice and Deborah specifically. Thanks!

Liliana is great! I’ve been coming for over 5 treatments and have always enjoyed my experience. Very clean office and great results with the laser treatments! Would highly recommend this place and Liliana.

Liliana is a great technician. She explained me very well about the treatment. Every time when Im taking the treatment she makes sure I am fine during the treatment and after. I highly recommend her. Besides she speaks Spanish.

Deborah is AMAZING. I had a bad experience with laser hair removal when I was in high school and it too me awhile to get the courage to try again and Im glad that I did. Deborah is very patient and thoroughly explained everything to me to calm my nerves. She was also very realistic regarding expectations which Im grateful for. She also provides a wonderful atmosphere despite the fact that there is some discomfort in the overall procedure. These are the best results I have seen and I will continue to go to Deborah for all my hair removal needs.

Such a great experience with Liliana! Not only is she professional and did a great job, she’s funny and I had a great time with her. Highly recommend if you’re looking for laser hair removal service.

Liliana is the best! She has been taking care of my laser hair removal needs for months now and she makes an awkward situation very comfortable. She clearly cares about how her patients are feeling during the treatment and my skin is so much happier without the ingrown hairs. I highly recommend her!

DeborahToday was my second laser session. Deborah is nothing short of amazing. After my first treatment I already had remarkable results...no daily tweezing, no feeling stubs on my chin every day and being obsessed with them. There were days I actually forgot to feel my chin and upper lip for hairs. THIS IS THE BEST MONEY I HAVE EVER SPENT. I highly, highly recommend--and make sure you get Deborah as your technician.

Liliana did laser and electrolasys for me. She does an amazing job!!! Liliana knows what she is doing and very easy going! I felt very comfortable with her during the procedures! She listens well to customer’s concerns and makes sure that you leave the office satisfied! :) Over all I am very pleased with Permanent Choice! I would highly recommend Liliana!

Life changing is how I would describe Permanent Choice. Ive been going to see Deb for almost a year for both Laser and Electrolysis. Through all the treatments, we always find something to laugh about during the treatments. Ive had legs, bikini, underarms and face done. Being able to look into the mirror and not see any hair is a fabulous experience for someone who has suffered with excess hair since being a teenager. Thank you Deb for helping me to hold my head high.Jennell

Liliana is as good as they come! She is professional, kind, skilled, charismatic, accommodating...and somehow makes getting laser treatment enjoyable! ...and always has a good playlist ready to go! I have been so pleased with not only my results, but the entire experience! I would recommend Permanent Choice, and specifically Liliana, to anyone...I already have!

Only place to go if youre considering laser hair removal. Liliana is professional and competent, plus she is a real joy to be around. Highly recommended.

So happy I found this place. Liliana is the best.

I cannot say enough great things about Liliana, she is amazing ! You won’t find anyone more professional or knowledgeable. She makes it a comfortable and easy process, not to mention she is hilarious! I can’t imagine going anywhere else. She is the absolute best and I HIGHLY recommend her!

I have been going for about a year now to do laser hair removal on my bikini line, underarms, and legs. It is amazing how well it has worked. I have had a boost in self confidence that is well worth every dime. Theyre very honest about how they think it will do for you and what things to consider. I use the same technician because I am comfortable with her and have gotten service that is above and beyond what I expected.

I’ve been getting my laser done by Liliana and she makes a very uncomfortable situation very comfortable. Always asks if it feels okay and let’s me know when she will increase the power of the laser before does it so I’m not surprised. She’s awesome! Definitely recommend her!

Deborah is amazing! Ive had great results. I had lip, underarm and bikini. She was always helpful and open. I never felt awkward or embarrassed. I could ask her anything and she was knowledgeable and helpful. I highly recommend her!

I was cursed with awful genetics for facial hair. When grown out, it formed a patchy pseudo goatee that looked awful. But my facial hair was also absurdly dark, coarse, and dense. Shaving would wreck my skin and I had a permanent five oclock shadow, like Homer Simpson, but with less dignity. Eventually I decided Id be better off without it. Ive been seeing Deborah here for both laser and electrology. Im just about at the end of the process, and its absolutely been worth it. Virtually all of my monster goatee is gone, and the few hairs that remain are thin and light and easily dealt with. Deborah was fantastic as a provider - 10 out of 10. She has a good sense of humor and made everything as simple as possible for me. If youre in the market for permanent hair removal, Id highly recommend this place, and ask for Deb!

Deborah is AMAZING.I have had a great experience at Permanent Choice with Deborah who not only is knowledgeable and can answer any of your questions/concerns that you have but also genuinely cares about her clients and has made it such a positive and fun experience-not to mention great results. I will be referring all my friends and family to Permanent Choice. ITS THE BEST!

Ive been seeing Deborah Cochran at the Bloomington Permanent Choice for about a year for electrolysis on my face. She is always calm, cool, and collected. She makes the whole process as comfortable as possible. She is diligent about what she is doing, and my results have been great. It is apparent that Deborah takes pride in what she does and works to learn about her technique all the time. She is great!

I have had a very positive experiences working with Deborah at Permanent Choice! I was new to electrolysis and she made me feel very comforted and confident in my treatment plan. She is very friendly on top of being professional and detail oriented. Since getting these electrolysis treatments I am feeling more confident and optimistic about my skin and hair. Thank you!

I am a current client of Deborah’s and my entire experience with hair removal through electrolysis has been very positive. Deborah is a professional and I am realizing a permanent decrease in unwanted hair! She is very supportive and she thoroughly explains the treatment process. This treatment is working and I highly recommend Deborah and Permanent Choice for permanent hair removal.

It’s not a huge thing they charge same day rescheduling fee $25, but would have been nice if they would at least remind the policy on rescheduling. People just don’t usually learn every single policy/term by heart. (To be fair the technician was okay)

I go to Permanent Choice in Bloomington. I’ve had both laser hair removal & electrolysis done by Deborah. She is truly amazing. She will make you feel at ease and relaxed if you’re nervous. She takes such huge pride in her work and wants her clients to feel happy there progress or procedure when they leave. Thanks, Deb!

Liliana is fantastic! Shes professional, fun to be around, and makes you feel very at ease. Highly recommend her for laser hair removal.

Deb is awesome! Shes super nice and easy to chat with. Shes never tried to upsell me or push products on me. Her only goal is to make sure her clients are happy and getting the results they want. I cant recommend Deb enough, shes the best.

Deborah is why I actually look forward to my electrolysis appointments! Shes efficient and careful about her work, and is always trying to improve. Shes also friendly and funny, and puts up with the weird podcasts I play during sessions. :)If youre transgender like me, Deb is a safe and accepting provider, which is so important.Electrolysis is naturally uncomfortable, but Deb makes it as relaxing as it can get! On some days, I could almost fall asleep in the chair. Just be sure to schedule well in advance to get a convenient time slot, because shes in demand.

Liliana is excellent!! She is always waiting for me with a cheerful disposition that makes me feel welcome and at ease. The results have been amazing!!!

I wanted to do laser hair removal for years. I finally did and am so unbelievably happy with the results! Liliana at the Bloomington office is amazing. She made me feel 100% comfortable, was professional, knowledgeable, and so friendly. I would absolutely recommend her to anyone considering laser hair removal! Thank you Liliana!

Permanent Choice is by far the best laser hair removal business! I am so happy with my treatment with Deb Gallup. She is very professional and has a clear knowledge of her trade. I went to Ideal Image for treatment of my underarms and spent a small fortune. You are required to buy 10 sessions from the beginning and I had a different nurse every time I went for a treatment. At Permanent Choice, you only pay for a treatment when you go and you are not committed to anything further. I have had Deb touch up my underarms for less than my guaranteed price from Ideal. I can not say enough awesome things about Permanent Choice!

I have been going to Deb at Permanent Choice for about 6 months for hair removal on my upper lip and chin. She does a great job and I am very happy with the results. She is very professional and caring and the results are great. I would highly recommend.

Lilliana has given me back my self confidence. I was rocking a full beard a year and a half ago and she has done a wonderful job and is also so cheerful and pleasant. Highly recommend this place .

Deborah is great. She makes you feel very comfortable and relaxed and is very knowledgeable and experienced! I’ve recommended permanent choice to a number of friends and would suggest they work with Deborah if given the choice.

Deborah is awesome! I’ve had laser hair removal and electrolysis with her, she makes you feel at ease and is very professional. Highly recommend over any treatments at a “spa.”

I have been very happy with Liliana. She is very caring. I have been going to her for almost a year. Definitely a big improvement.

An excellent place for electrolysis and laser hair removal treatments. The specialist I see is Deb and she is amazing.They do not lock customers into multi-treatment commitments, offer deep discounts for multi-area treatments, have multiple locations and good morning/evening/weekend availability.

Deborah at Permanent Choice Bloomington is wonderful!! She does a thorough job and is very professional. She also answers any questions I have. Not only that, she wants me to be happy with the job she has done. I highly recommend her!!

I have been going to Permanent Choice for a little over a year now and Deborah is amazing! She is kind, funny, assuring and skilled, making every experience easy and pleasant. I highly recommend Deborah and Permanent choice!

Ive been going to Permanent Choice in Bloomington for several months, where Deborah has been so kind and helpful. Im very happy with the results and was very happy with her professional and knowledgeable care. The facility is clean, pleasant and private. Deborah is not only good at what she does, shes a lot of fun to be around, making the experience as pleasant as possible.

Permanent Choice is hands down the best laser hair removal center I’ve come across. Deborah at the Bloomington location is wonderful. Not only is she knowledgable and highly skilled in both laser hair removal and electrolysis, she also genuinely cares about her work and her clients. I’ve seen excellent results so far with Deb and would never go anywhere else!

I am a client of Deborah and I have really enjoyed my experience at Permanaent Choice! I am currently getting laser hair removal and am loving my results! I would highly recommend her.

I like Permanent Choice and the progress I have made there. Deborah is so easy to talk to and makes my experience an enjoyable one. She is a wealth of knowledge!

Deborah has been an absolute delight to see. Shes always on time and very efficient. Seeing her has been a pleasure.

Liliana Munos Ruiz has been my electrolysis technician since January 2018. She is very concerned about my comfort and does a great job getting all my most visible new growth taken care of. And ELLA HABLA ESPANOL. Permanent Choice has nice private office easy to get to and lots of parking. I ways get a phone call reminder of my appointments. Very professional service. Good discounts too.

Deborah is wonderful! Ive been seeing her for years for electrolysis and laser treatments. I wouldnt go anywhere else.

I have been going to Deborah for several months now and I could not be happier. She is very knowledgeable and does an excellent job while making me feel comfortable and welcome.

Deb at the Bloomington Clinic is very knowledgeable and helpful. Before having laser hair removal, I had to shave every day. The shaving usually resulted in shaving burns, irritation and ingrown hairs. Now, I can go to the pool at a moments notice and I didnt even have to bring a razor with me on my vacations to Florida. So glad I had laser hair removal at Permanent Choice!!

Lilliana is the best! She makes an awkward situation the least uncomfortable anyone could.

The staff at permanent choice are great and very professional Deb and Lyliana are awesome!!!

Liliana is amazing! Definitely recommend Permanent Choice!

I have been seeing Deborah for a year now and I cant recommend her enough. She is professional, caring, and highly skilled.

Deb is amazing! Totally recommend her!

Lilliana is really great!

Deb is knowledgeable and super professional

Deb is great

I am very happy with the results, I can say that my Technician Liliana has done an excellent job apart from her professionalism, she is very kind and friendly and best of all she speaks my language (Spanish) that makes me feel super comfortable.

It is very excellent place, I recommend Liliana is a very good kind person, do a very good job, she is attentive, she explains very well all the treatment personally I am very happy with her work

Excellent experience! I am super grateful to Liliana for being so kind and caring! Since my first visit I have always felt super comfortable and welcome. Apart from the excellent visits, the results have been just as positive! Thanks a lot for everything!

I had a relationship with Liliana and she really did an excellent job. It makes you feel super comfortable and explains everything very well! I loved my experience and I recommend it 100%.